Steve Cover

Steve Cover

Steve Cover is an accomplished executive with over 20 years of experience in the design and development of innovative technology solutions. As vice president of innovation, Steve is responsible for working with clients to define, strategize, and implement innovative solutions to drive business value. Steve is well-recognized in the technology industry. In 2013 while serving as VP of Technology for The Rainmaker Group, he was recognized as a finalist for the 2013 Georgia CIO of the Year Award. In a prior product development role with Microsoft, he co-authored seven technology patents and shipped 10 products.

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Recent Posts

The Wrong Way to Think About Innovation

How do you know if something is innovative?  Is it a breakthrough idea that takes the world by storm?  Unfortunately, it is a common misconception that innovations have to be transformational.  It is easy to see something groundbreaking as innovative but that should...
The Wrong Way to Think About Innovation
Topics: Innovation

Thinking Like a Kid Can Lead to Better Business Decisions

"Why do we have a leap year?  Why is the sky blue?  Why am I right handed?  Why is the sea salty?"  If you have ever spent much time around children, you know that their favorite question is "Why?".  While it can be frustrating at times, the great thing...
Thinking Like a Kid Can Lead to Better Business Decisions
Topics: Innovation, Innovation, Strategy, Business Strategy

But I'm in Marketing, How Can I Innovate?

In my last post, I defined innovation in two ways:   a simplistic definition of "A novel creation that produces value"   a richer definition of "Innovation is the art of applying creative ingenuity to either solving business problems or creating material value through a...
But I'm in Marketing, How Can I Innovate?
Topics: Innovation, Innovation, Strategy, Business Strategy, Innovation

What is Innovation?

Everyone seems to be talking about innovation these days.  It is becoming such an overused word that it is starting to lose all meaning.  If you search for it, you get 128 million results and many of them focus on how important it is to innovate in your business but few...
What is Innovation?
Topics: Innovation, Innovation, Strategy, Business Strategy, Innovation, Strategy, Innovation